Google is set to enforce a significant update to its Gambling and Games Advertising Policy, with new rules taking effect on April 14, 2025. The revised guidelines provide stricter definitions of gambling-related content, introduce expanded country-specific restrictions, and reinforce certification requirements for advertisers promoting gambling services. Stricter Definitions of Gambling Content One of the most notable changes is Google’s updated definition of gambling and gambling-promoting content. Under the revised policy, any platform providing direct links to online gambling sites or facilitating gambling services will be classified as gambling-promoting. This adjustment primarily affects affiliate and aggregator websites, which will now be restricted to offering only informational or comparative content about licensed gambling operators. Any deviation from this role could lead to policy violations and restrictions. Additionally, the update differentiates between online non-casino games and traditional gambling. Skill-based games that meet a region’s legal definition of gambling will be required to comply with all gambling-related advertising restrictions. Expanded Country-Specific Regulations Previously, Google’s… Read More
Category: News
Source: Casino News Daily
