France’s L’Autorité Nationale des Jeux (ANJ) has approved promotional strategies for 2025 from the nation’s 16 licensed online operators and two exclusive rights holders, FDJ and PMU, with conditions. After analyzing the proposed strategies, the regulator called for reductions in promotional budgets, particularly for the four largest operators, whose spend accounts for 85% of the industry’s planned promotional investments. Promotional Spend on the Rise Promotional budgets for 2025 are set to increase by 11%, reaching an estimated €695 million. This figure includes marketing expenses and bonuses, with financial rewards alone growing by 11% to represent 58.5% of the overall budget. Marketing expenses will rise 12%, partly due to a 5% increase in advertising costs. Digital media remains the primary channel, consuming 45% of marketing investments, followed by traditional media at 32%. Sports sponsorships will see a notable 23% increase, underscoring operators’ continued focus on partnerships to enhance visibility. ANJ’s Mandate for Responsible Marketing While the ANJ approved the overall strategies,… Read More
Category: News
Source: Casino News Daily
