Several Swedish influencers have stopped promoting unlicensed online gambling following a regulatory review by the Swedish Gambling Authority (Spelinspektionen). The decision to halt these activities comes after the Authority intervened as part of its broader initiative to reduce illegal gambling promotions on digital platforms, particularly those targeting local audiences. The influencers had been streaming content on Twitch—a platform popular among younger demographics—where they endorsed gambling sites not licensed under Sweden’s Gambling Act (2018:1138). Under this law, marketing gambling services to Swedish consumers is prohibited unless the operator holds a valid Swedish licence. Spelinspektionen reported that, following its supervision, all influencers under review discontinued their promotional content. Although no penalties were issued at this time, the Authority confirmed that it will continue monitoring these channels to ensure compliance. In its operational roadmap for 2025, the regulator identified underage gambling and illegal gaming promotions as high-priority areas, with a particular focus on influencers and other digital figures. Twitch in the Spotlight for Casino… Read More

Category: News 

Source: Casino News Daily