Fabulous 5-Day Sale Exploded Digital Engagement, Vegas Officials Claim (Casino.org)

•

Tourism officials haven’t yet calculated the financial impact of Las Vegas’ “Fabulous 5-Day Sale,” which ended September 26. But they’re already claiming it caused a surge in digital engagement. The first Vegas-wide sale offered more than 160 limited-time deals across dozens of resort and entertainment venues. (Image: LVCVA) The “Fabulous 5-Day Sale” offered more than 160 limited-time deals across dozens of resorts and entertainment venues. It was designed by the Las Vegas Convention and Visitors Authority (LVCVA) in response to a seven-month slump in tourism, in addition to a wave of negative national publicity that framed Las Vegas as nickel-and-diming their best customers with parking fees, resort fees and even fees for silverware, checking in early, and unplugging cords. Time will tell if the first destination-wide sale helped to reverse the downtown, which in addition to concern over deflated value is also blamed by experts on weaker consumer confidence, job market instability, trade tensions, and boycotts over current US policies.…Read MoreCategory: Casino News, Las Vegas, 5-Day Sale, downturn, Las Vegas Strip, LVCVA, nickel-and-diming, results, tourismSource: Casino.org

•


Last articles