The Netherlands Gambling Authority (Kansspelautoriteit, Ksa) has initiated a closer look at behavioural practices used by online gambling platforms. This follows a study commissioned from Behavioural Insights, which examined how providers influence player activity. The investigation highlighted that gambling companies, much like e-commerce platforms, rely on behavioural techniques to guide customer decisions. In some cases, these strategies support responsible play by offering features such as activity feedback or the ability to pause gambling. However, the study also revealed problematic approaches. For example, new players are often presented with the option to stake large amounts with ease—an approach considered especially harmful to individuals vulnerable to addiction. According to the Ksa, the findings have shed light on the methods operators employ to sustain player engagement. These insights are now set to underpin regulatory action aimed at strengthening the duty of care obligations across the sector. Ksa Chairman Responds to Findings KSA chairman Michel Groothuizen acknowledged that commercial platforms routinely track and influence…Â Read More
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Source: Casino News Daily
