DraftKings, NBCUniversal Ink Expansive Advertising Agreement (Casino.org)

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Sportsbook operator says it’s one of its biggest media deals to date DraftKings will be featured across a variety of NBC sports broadcasts, including Super Bowl LX DraftKings (NASDAQ: DKNG) and NBCUniversal announced a wide-ranging advertising agreement Monday that will bring the gaming company’s spots to some of the broadcaster’s biggest sporting events, including Super Bowl LX and NBA All-Star Weekend. A DraftKings logo. The company inked a wide-ranging advertising agreement with NBC. (Image: Google Play) Financial terms of the multiyear agreement weren’t disclosed, but it will enhance DraftKings’ visibility across a variety of the media company’s platforms, including sports broadcasts on the parent network, The Golf Channel, NBC Sports, the Peacock streaming service, and Telemundo, among others. By leveraging NBCUniversal’s expansive reach and premium sports content, DraftKings will engage fans across linear, streaming, and digital ecosystems,” according to a statement. “The agreement will also create opportunities for DraftKings to work with NBCUniversal’s talent and further strengthen DraftKings’ position as…Read MoreCategory: Sports Betting, sports bettingSource: Casino.org

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