Google no longer accepts sweepstakes casino advertising Google recently amended its social gaming advertising rules to exclude sweeps platforms Google has updated its advertising policy on social casino games to prohibit the marketing of sweepstakes casinos within the world’s largest search engine. Google has updated its advertising policy for social gaming to exclude controversial sweepstakes casinos. Sweeps sites use dual currency that allows players to gamble for real money through so-called sweeps coins and a “redemption” model. (Image: Google) Google’s ad policy supports “a healthy digital advertising ecosystem that’s trustworthy and transparent for users, advertisers, and publishers,” the company claims. Google’s latest update to the marketing strategy strips sweepstakes casinos from the permissible forms of social gaming advertising. The update was short, with just one line added: Examples of games that are not social casino games: Sweepstake casinos,” the policy now reads. Google defines social casino games as “online simulated gambling-style games where there is no opportunity to win something…Read MoreCategory: Sweepstakes, advertising, gold coins, Google, Illegal Gambling, online casino, Online slots, search, social casino, social gaming, sweeps, sweeps coins, sweepstakes, sweepstakes casino, YouTubeSource: Casino.org