Flutter’s brand advantages, including FanDuel, “intact” amid rise of prediction markets Analyst cites international exposure, strong balance sheet as other favorable factors With investors fretting about the intersection of football and prediction markets, shares of Flutter Entertainment (NYSE: FLUT) are off 15.72% over the past month, but one analyst believes the online wagering giant has the branding advantages needed to weather the storm. The Flutter logo. An analyst says superior branding can help in the company’s fight against prediction markets. (Image: Flutter Entertainment) In a Wednesday report, Morningstar’s Dan Wasiolek said FanDuel owner Flutter is uniquely positioned to capitalize on the growth of iGaming and online sports betting in the US. As part of a duopoly with DraftKings (NASDAQ: DKNG), FanDuel exerts branding advantages as highlighted by its revenue share of 35% to 40% in the states in which it does business, according to the analyst. Flutter Entertainment has leveraged its leading technology and product offering into an advantaged global…Read MoreCategory: Financial, Sports Betting, sports bettingSource: Casino.org