Sweden is preparing major changes to its Gambling Act following the release of a government inquiry led by investigator Marcus Isgren. The report, delivered to the Ministry of Finance, outlines new measures intended to strengthen consumer protections, secure state revenues, and clamp down on unlicensed gambling operators who continue to reach Swedish players through loopholes. If approved, the new rules are scheduled to take effect on January 1, 2027. From Directional to Participant-Based Oversight At present, Swedish gambling law applies only when operators are deemed to be “directed” at Sweden—typically through the use of the Swedish language, local currency, or specific marketing. This approach has left a gap in the system, allowing offshore companies to operate English-language sites with euro payments while still accepting Swedish customers. Isgren’s report recommends abolishing this “directional criterion” and introducing a “participant criterion.” Under the new model, the key question would be whether people located in Sweden can access and participate in the game, rather…Â Read More
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Source: Casino News Daily
